Polly & Me.
Polly & Me makes PCOS feel personal and relatable, with “Polly” as a trusted guide and “Me” as you – together, navigating the journey with honesty and support.
The Polly & Me brand I created offers a warm, approachable, and trustworthy resource for women navigating life with PCOS. The name, “Polly” combined with “& me,” evokes a friendly, intimate relationship, positioning the brand as both a companion and expert.
The design blends professional credibility with a relatable, personal touch – through bold, modern typography and a soft pink color palette. The high-contrast serif typeface establishes authority, while the playful ampersand and gentle pink tone keep the brand feeling fresh, accessible, and empowering, challenging the sterile, clinical aesthetic often associated with women’s health.
The oversized ampersand symbolizes connection and balance, representing the partnership between personal experience and medical advice. Imagery is raw and authentic, showcasing women in real, confident moments to foster a sense of community. Together, these elements create a brand that feels empowering yet approachable – offering real insights and support while ensuring the audience feels seen, understood, and encouraged in their journey with PCOS.
