SeeMe Media
SeeMe Media is an advertising company that began in cinema and outdoor media sales, and has since grown into a full-service agency offering creative strategy and production.
Brought in as a designer to help expand SeeMe’s creative offering, I was tasked with evolving their visual identity as they shifted from media sales to a more dynamic, campaign-driven service model.
Logo Concept
The refreshed brand centres around a bold, friendly logomark that embodies the company’s promise to help clients stand out. The “See Me!” wordmark is energetic and inviting — using a strong, rounded typeface with smiling upward-tilting “e”. A speech bubble container was introduced for use across certain environments to reinforce the verbal, attention-grabbing tone.
To complement the identity, I developed a character-led visual system where diverse voices — from babies to grannies to street-smart kids — call out with playful phrases like “Yo!”, “Hello dear!” and “Gaah!” — all shouting, in their own way, “See me!” These visuals were applied to large-format outdoor placements, self-promotional flyers, car wraps, and bumper stickers.
SeeMe Media + ScreenVistas
The rebrand also needed to work in tandem with its sister company, Screen Vistas, which services national media agencies. I ensured both identities could sit alongside each other — distinct in tone, yet clearly connected. I also contributed motion graphics for Screen Vistas, including the animated intro still used across 50+ cinemas nationwide.
